Global Strategic Management Upplaga 4

Truly Global – Lasserre stands out as it is not UScentric, looking at the integration of a company in several countries, rather than a western company entering an international market; there is especially strong coverage of BRICs, Europe and the Far East Author Reputation – Philippe Lasserre has an excellent international reputation, as does INSEAD, where he is Emeritus Professor of Strategy and Asian Business – lecturers and students can trust the content is written with authority Rigour – Academically rigorous but easy to understand so suitable for a wide audience; Lasserre uses language which is accessible for ESL students Theory v Practical Application – Perfect balance between theory and the real world of business: numerous uptodate examples, mini cases and longer cases to ensure flexible teaching options New Content – More uptodate with increased coverage on ethics and sustainability and the environment, plus sections on Web 2.0 and social networking Pedagogy – New end of chapter cases to reinforce global issues which focus on both multinational corporations and emerging economies Online Resources – A new array of lecturer resources including a comprehensive lecturer manual containing guideline answers to all case study questions, teaching notes and answers to student learning assignments, as well as PowerPoint slides and a testbank: these will all facilitate teaching