High-Involvement Innovation : Building and Sustaining Competitive Advantage Upplaga 1

At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are ‘licensed to innovate’ by virtue of their particular departmental badges (e.g. R&D, business development etc.) they often ignore the contribution which the rest of the staff could make. Innovation involves a lot of small incremental steps, as well as the occasional dramatic leap, and whilst experts are needed for the latter, many more people contribute to incremental innovation. In High Involvement Innovation, John Bessant describes how the involvement of the workforce as a whole can contribute their creativity and experience to help build a culture of continuous innovation. Designed for MBA and MSc courses in the management of technology and innovation, High Involvement Innovation will also be highly relevant to practicing managers who are facing the challenge of trying to mobilize their organizations to be more capable of continuous innovation. Supplementary materials for lecturers adopting High Involvement Innovation can be found on the following website:www.wiley.co.uk/innovate