Begagnad
Begagnad
Integrated Advertising, Promotion and Marketing CommunicationsUpplaga 5
- Upplaga: 5e upplagan
- Utgiven: 2010
- ISBN: 9780132538961
- Sidor: 464 st
- Förlag: Pearson
- Format: Häftad
- Språk: Engelska
Om boken
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
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Mer om Integrated Advertising, Promotion and Marketing Communications (2010)
I december 2010 släpptes boken Integrated Advertising, Promotion and Marketing Communications skriven av Kenneth E Clow. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 464 sidor. Förlaget bakom boken är Pearson som har sitt säte i London.
Köp boken Integrated Advertising, Promotion and Marketing Communications på Studentapan och spara pengar.
Referera till Integrated Advertising, Promotion and Marketing Communications (Upplaga 5)
Harvard
Clow, K. E. (2010). Integrated Advertising, Promotion and Marketing Communications. 5:e uppl. Pearson.
Oxford
Clow, Kenneth E, Integrated Advertising, Promotion and Marketing Communications, 5 uppl. (Pearson, 2010).
APA
Clow, K. E. (2010). Integrated Advertising, Promotion and Marketing Communications (5:e uppl.). Pearson.
Vancouver
Clow KE. Integrated Advertising, Promotion and Marketing Communications. 5:e uppl. Pearson; 2010.
