Integrated Advertising, Promotion and Marketing Communications; Kenneth Clow, Donald Baack; 2013
Integrated Advertising, Promotion and Marketing Communications; Kenneth Clow, Donald Baack; 2013

Integrated Advertising, Promotion and Marketing CommunicationsUpplaga 6

av Kenneth Clow, Donald Baack

  • Upplaga: 6e upplagan
  • Utgiven: 2013
  • ISBN: 9780273786986
  • Sidor: 480 st
  • Förlag: PEARSON EDUCATION LIMITED
  • Format: Häftad
  • Språk: Engelska

Om boken

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

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Mer om Integrated Advertising, Promotion and Marketing Communications (2013)

I april 2013 släpptes boken Integrated Advertising, Promotion and Marketing Communications skriven av Kenneth Clow, Donald Baack. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 480 sidor. Förlaget bakom boken är PEARSON EDUCATION LIMITED.

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Referera till Integrated Advertising, Promotion and Marketing Communications (Upplaga 6)

Harvard

Clow, K. & Baack, D. (2013). Integrated Advertising, Promotion and Marketing Communications. 6:e uppl. PEARSON EDUCATION LIMITED.

Oxford

Clow, Kenneth & Baack, Donald, Integrated Advertising, Promotion and Marketing Communications, 6 uppl. (PEARSON EDUCATION LIMITED, 2013).

APA

Clow, K., & Baack, D. (2013). Integrated Advertising, Promotion and Marketing Communications (6:e uppl.). PEARSON EDUCATION LIMITED.

Vancouver

Clow K, Baack D. Integrated Advertising, Promotion and Marketing Communications. 6:e uppl. PEARSON EDUCATION LIMITED; 2013.

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