Integrated marketing communications; Hans Ouwersloot; 2008
Begagnad
Integrated marketing communications; Hans Ouwersloot; 2008
Begagnad

Integrated marketing communications

av Hans Ouwersloot

  • Utgiven: 2008
  • ISBN: 9780077111205
  • Sidor: 672 st
  • Förlag: McGraw-Hill Education
  • Format: Häftad
  • Språk: Engelska

Om boken

Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company’s communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.

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Mer om Integrated marketing communications (2008)

2008 släpptes boken Integrated marketing communications skriven av Hans Ouwersloot. Den är skriven på engelska och består av 672 sidor. Förlaget bakom boken är McGraw-Hill Education som har sitt säte i New york.

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Referera till Integrated marketing communications

Harvard

Ouwersloot, H. (2008). Integrated marketing communications. McGraw-Hill Education.

Oxford

Ouwersloot, Hans, Integrated marketing communications (McGraw-Hill Education, 2008).

APA

Ouwersloot, H. (2008). Integrated marketing communications. McGraw-Hill Education.

Vancouver

Ouwersloot H. Integrated marketing communications. McGraw-Hill Education; 2008.