International marketing and export managementUpplaga 4

"For undergraduate and postgraduate/MBA  courses in International Marketing or Export Marketing/International Trade. This is the only book on the market that comprehensively covers both International Marketing and Export Management.The text provides a marketing management approach to international marketing with a particular emphasis on export development and management.It is focused primarily on the marketing decisions and management processes involved in developing export operations. This fourth edition has been written in response to the rapid changes occuring in international marketing such as the emergence of e-commerce and the increasing globalization of business. Also useful supplementary text on International Business courses and a useful source of reference to practioners. "