International marketing strategy : analysis, development and implementation. Upplaga 6
- Upplaga: 6e upplagan
- Utgiven: 2012
- ISBN: 9781408044070
- Sidor: 250 st
- Förlag: Cengage Learning
- Format: Häftad
- Språk: Engelska
Om boken
"International Marketing Strategy" has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
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Mer om International marketing strategy : analysis, development and implementation. (2012)
2012 släpptes boken International marketing strategy : analysis, development and implementation. skriven av Isobel Doole. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 250 sidor. Förlaget bakom boken är Cengage Learning som har sitt säte i Boston.
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Referera till International marketing strategy : analysis, development and implementation. (Upplaga 6)
Harvard
Doole, I. (2012). International marketing strategy : analysis, development and implementation. 6:e uppl. Cengage Learning.
Oxford
Doole, Isobel, International marketing strategy : analysis, development and implementation., 6 uppl. (Cengage Learning, 2012).
APA
Doole, I. (2012). International marketing strategy : analysis, development and implementation. (6:e uppl.). Cengage Learning.
Vancouver
Doole I. International marketing strategy : analysis, development and implementation. 6:e uppl. Cengage Learning; 2012.
