International marketing strategy : analysis, development and implementation; Isobel Doole; 2008
International marketing strategy : analysis, development and implementation; Isobel Doole; 2008

International marketing strategy : analysis, development and implementationUpplaga 5

av Isobel Doole

  • Upplaga: 5e upplagan
  • Utgiven: 2008
  • ISBN: 9781844807635
  • Sidor: 462 st
  • Förlag: Thomson Learning
  • Format: Häftad
  • Språk: Engelska

Om boken

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

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Mer om International marketing strategy : analysis, development and implementation (2008)

2008 släpptes boken International marketing strategy : analysis, development and implementation skriven av Isobel Doole. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 462 sidor. Förlaget bakom boken är Thomson Learning.

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Harvard

Doole, I. (2008). International marketing strategy : analysis, development and implementation. 5:e uppl. Thomson Learning.

Oxford

Doole, Isobel, International marketing strategy : analysis, development and implementation, 5 uppl. (Thomson Learning, 2008).

APA

Doole, I. (2008). International marketing strategy : analysis, development and implementation (5:e uppl.). Thomson Learning.

Vancouver

Doole I. International marketing strategy : analysis, development and implementation. 5:e uppl. Thomson Learning; 2008.

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