Intersection : how enterprise design bridges the gap between business, technology and people; Milan. Guenther; 2013
Helt ny
Intersection : how enterprise design bridges the gap between business, technology and people; Milan. Guenther; 2013
Helt ny

Intersection : how enterprise design bridges the gap between business, technology and people

av Milan. Guenther

  • Utgiven: 2013
  • ISBN: 9780123884350
  • Sidor: 462 st
  • Förlag: Elsevier
  • Format: Häftad
  • Språk: Engelska

Om boken

Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises. This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges. The Enterprise Design framework cuts through the complexity of Strategic Design work, showing how to navigate key aspects and bridge diverging viewpoints. In 9 case studies, the author looks at the way companies like SAP, BBVA, IKEA, and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Moving from strategy to conceptual design and concrete results, Intersection shows what is relevant at which point, and what expertise to involve. Teaches how to align business strategy with Brand Identity, Customer Experience, and Enterprise Architecture initiatives as part of a consolidated enterprise-wide design practice to achieve stakeholder value Provides a framework for designing systems, products and services as the building blocks of a consistent and coherent experience for all stakeholders in the wider enterprise, joining strategic considerations with the delivery of tangible outcomes Explains how to make results such as websites, apps, objects, platforms, or environments part of a larger system that orchestrates enterprise touchpoints with people

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Mer om Intersection : how enterprise design bridges the gap between business, technology and people (2013)

2013 släpptes boken Intersection : how enterprise design bridges the gap between business, technology and people skriven av Milan. Guenther. Den är skriven på engelska och består av 462 sidor. Förlaget bakom boken är Elsevier.

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Harvard

Guenther, Milan. (2013). Intersection : how enterprise design bridges the gap between business, technology and people. Elsevier.

Oxford

Guenther, Milan., Intersection : how enterprise design bridges the gap between business, technology and people (Elsevier, 2013).

APA

Guenther, Milan. (2013). Intersection : how enterprise design bridges the gap between business, technology and people. Elsevier.

Vancouver

Guenther Milan. Intersection : how enterprise design bridges the gap between business, technology and people. Elsevier; 2013.