Is Anybody Out There? : The New Blueprint for Marketing Communications in t; Mark Austin, Jim Aitchison; 2003

Is Anybody Out There? : The New Blueprint for Marketing Communications in t Upplaga 1

av Mark Austin, Jim Aitchison
Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
Upplaga: 1a upplagan
Utgiven: 2003
ISBN: 9780470820902
Förlag: John Wiley & Sons
Format: Inbunden
Språk: Engelska
Sidor: 250 st
Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
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Om Is Anybody Out There? : The New Blueprint for Marketing Communications in t (2003)

I april 2003 släpptes boken Is Anybody Out There? : The New Blueprint for Marketing Communications in t skriven av Mark Austin, Jim Aitchison. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 250 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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