Is Anybody Out There? : The New Blueprint for Marketing Communications in t; Mark Austin, Jim Aitchison; 2003
Is Anybody Out There? : The New Blueprint for Marketing Communications in t; Mark Austin, Jim Aitchison; 2003

Is Anybody Out There? : The New Blueprint for Marketing Communications in tUpplaga 1

av Mark Austin, Jim Aitchison

  • Upplaga: 1a upplagan
  • Utgiven: 2003
  • ISBN: 9780470820902
  • Sidor: 250 st
  • Förlag: John Wiley & Sons
  • Format: Inbunden
  • Språk: Engelska

Om boken

Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm. * Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete. * Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context. * Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.

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Mer om Is Anybody Out There? : The New Blueprint for Marketing Communications in t (2003)

I april 2003 släpptes boken Is Anybody Out There? : The New Blueprint for Marketing Communications in t skriven av Mark Austin, Jim Aitchison. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 250 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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Referera till Is Anybody Out There? : The New Blueprint for Marketing Communications in t (Upplaga 1)

Harvard

Austin, M. & Aitchison, J. (2003). Is Anybody Out There? : The New Blueprint for Marketing Communications in t. 1:a uppl. John Wiley & Sons.

Oxford

Austin, Mark & Aitchison, Jim, Is Anybody Out There? : The New Blueprint for Marketing Communications in t, 1 uppl. (John Wiley & Sons, 2003).

APA

Austin, M., & Aitchison, J. (2003). Is Anybody Out There? : The New Blueprint for Marketing Communications in t (1:a uppl.). John Wiley & Sons.

Vancouver

Austin M, Aitchison J. Is Anybody Out There? : The New Blueprint for Marketing Communications in t. 1:a uppl. John Wiley & Sons; 2003.

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