Managing interactive media : project management for web and digital mediaUpplaga 4

Managing Interactive Media Project Management for Web and Digital Media 4th Edition Elaine England and Andy Finney The latest edition of this definitive guide to managing interactive projects (formerly known as Managing Multimedia) has been completely rewritten in a single volume to provide a one stop resource for students and practitioners alike. Highlights of the 4th Edition include Each chapter begins with Industry Insights to provide a real business context; Top Tips provide you with guidelines for managing effective digital media projects; An increased emphasis on the role of users in the design process, and less focus on the underlying technologies, which can change rapidly. Check out the Companion Website for a rich collection of resources for students, instructors and practitioners, including PowerPoint slides, audio and text interviews with key industry players, and links to other resources. About the Authors Elaine England and Andy Finney are well-established consultants and practitioners in interactive media. They have extensive experience of projects in a range of sectors including online media, retail, e-learning, government and research. They are also known internationally for their training on interactive media project management and related topics. Through this training they have developed skills for a new generation of interactive media project managers throughout the industry.