Market-based management : strategies for growing customer value and profitability Upplaga 6
- Upplaga: 6e upplagan
- Utgiven: 2013
- ISBN: 9780130387752
- Sidor: 576 st
- Förlag: Pearson
- Format: Häftad
- Språk: Engelska
Om boken
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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Mer om Market-based management : strategies for growing customer value and profitability (2013)
2013 släpptes boken Market-based management : strategies for growing customer value and profitability skriven av Roger J. Best. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 576 sidor. Förlaget bakom boken är Pearson som har sitt säte i London.
Köp boken Market-based management : strategies for growing customer value and profitability på Studentapan och spara pengar.
Referera till Market-based management : strategies for growing customer value and profitability (Upplaga 6)
Harvard
Best, R. J. (2013). Market-based management : strategies for growing customer value and profitability. 6:e uppl. Pearson.
Oxford
Best, Roger J., Market-based management : strategies for growing customer value and profitability, 6 uppl. (Pearson, 2013).
APA
Best, R. J. (2013). Market-based management : strategies for growing customer value and profitability (6:e uppl.). Pearson.
Vancouver
Best RJ. Market-based management : strategies for growing customer value and profitability. 6:e uppl. Pearson; 2013.
