Marketing communications : theory and applications
- Utgiven: 2005
- ISBN: 9781741032697
- Sidor: 500 st
- Förlag: Pearson-Prentice Hall
- Format: Bok
- Språk: Engelska
Om boken
Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..
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Mer om Marketing communications : theory and applications (2005)
2005 släpptes boken Marketing communications : theory and applications skriven av John R Rossiter. Den är skriven på engelska och består av 500 sidor. Förlaget bakom boken är Pearson-Prentice Hall.
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Referera till Marketing communications : theory and applications
Harvard
Rossiter, J. R. (2005). Marketing communications : theory and applications. Pearson-Prentice Hall.
Oxford
Rossiter, John R, Marketing communications : theory and applications (Pearson-Prentice Hall, 2005).
APA
Rossiter, J. R. (2005). Marketing communications : theory and applications. Pearson-Prentice Hall.
Vancouver
Rossiter JR. Marketing communications : theory and applications. Pearson-Prentice Hall; 2005.
