Marketing : creating and keeping customers in an e-commerce world Upplaga 7
- Upplaga: 7e upplagan
- Utgiven: 2001
- ISBN: 9780324028119
- Sidor: 689 st
- Förlag: Cengage Learning, Inc
- Format: Inbunden
- Språk: Engelska
Om boken
All of the hot topics are covered, including e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence. An appendix on marketing plans guides readers in developing marketing strategies for both large and small organizations. New e-commerce boxes focus on the impact of technology on global marketing and relationships. The Internet is now fully integrated throughout the book featuring marketing trends and issues along with a cross-functionality focus.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Marketing : creating and keeping customers in an e-commerce world (2001)
2001 släpptes boken Marketing : creating and keeping customers in an e-commerce world skriven av William G Zikmund. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 689 sidor. Förlaget bakom boken är Cengage Learning, Inc.
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Referera till Marketing : creating and keeping customers in an e-commerce world (Upplaga 7)
Harvard
Zikmund, W. G. (2001). Marketing : creating and keeping customers in an e-commerce world. 7:e uppl. Cengage Learning, Inc.
Oxford
Zikmund, William G, Marketing : creating and keeping customers in an e-commerce world, 7 uppl. (Cengage Learning, Inc, 2001).
APA
Zikmund, W. G. (2001). Marketing : creating and keeping customers in an e-commerce world (7:e uppl.). Cengage Learning, Inc.
Vancouver
Zikmund WG. Marketing : creating and keeping customers in an e-commerce world. 7:e uppl. Cengage Learning, Inc; 2001.
