Marketing for hospitality and tourism Upplaga 6
- Upplaga: 6e upplagan
- Utgiven: 2010
- ISBN: 9780133382129
- Sidor: 704 st
- Förlag: Pearson
- Format: Häftad
- Språk: Engelska
Om boken
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
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Mer om Marketing for hospitality and tourism (2010)
2010 släpptes boken Marketing for hospitality and tourism skriven av Philip Kotler, John T. Bowen, James C. Makens. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 704 sidor. Förlaget bakom boken är Pearson som har sitt säte i London.
Köp boken Marketing for hospitality and tourism på Studentapan och spara pengar.
Referera till Marketing for hospitality and tourism (Upplaga 6)
Harvard
Kotler, P., Bowen, J. T. & Makens, J. C. (2010). Marketing for hospitality and tourism. 6:e uppl. Pearson.
Oxford
Kotler, Philip, Bowen, John T. & Makens, James C., Marketing for hospitality and tourism, 6 uppl. (Pearson, 2010).
APA
Kotler, P., Bowen, J. T., & Makens, J. C. (2010). Marketing for hospitality and tourism (6:e uppl.). Pearson.
Vancouver
Kotler P, Bowen JT, Makens JC. Marketing for hospitality and tourism. 6:e uppl. Pearson; 2010.
