Marketing for hospitality and tourism; Philip Kotler; 2010
Marketing for hospitality and tourism; Philip Kotler; 2010

Marketing for hospitality and tourismUpplaga 6

av Philip Kotler

  • Upplaga: 6e upplagan
  • Utgiven: 2010
  • ISBN: 9780133382129
  • Sidor: 704 st
  • Förlag: Pearson
  • Format: Häftad
  • Språk: Engelska

Om boken

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Mer om Marketing for hospitality and tourism (2010)

2010 släpptes boken Marketing for hospitality and tourism skriven av Philip Kotler. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 704 sidor. Förlaget bakom boken är Pearson som har sitt säte i London.

Köp boken Marketing for hospitality and tourism på Studentapan och spara pengar.

Referera till Marketing for hospitality and tourism (Upplaga 6)

Harvard

Kotler, P. (2010). Marketing for hospitality and tourism. 6:e uppl. Pearson.

Oxford

Kotler, Philip, Marketing for hospitality and tourism, 6 uppl. (Pearson, 2010).

APA

Kotler, P. (2010). Marketing for hospitality and tourism (6:e uppl.). Pearson.

Vancouver

Kotler P. Marketing for hospitality and tourism. 6:e uppl. Pearson; 2010.