Marketing Management ; Philip Kotler, Svend Hollensen, Christian Homburg, Sabine Kuester, Harley Krohmer, Kevin Lane Keller, Kevin Keller, Mairead Brady, Kotler; 2002

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Marketing Management Upplaga 11

Name: Marketing Management
Brand: Prentice-Hall
SKU: 155468
Availability: InStock
ISBN: 9780130497154

av Philip Kotler, Svend Hollensen, Christian Homburg, Sabine Kuester, Harley Krohmer

m.fl.

The new edition of this classic, worldwide bestseller by Philip Kotler highlights the most recent developments in technological and global marketing whilst building on the fundamental strengths of previous editions.

NEW - An emphasis on these 4 themes is woven throughout the text - Customer Relationship Management, Internet/Technology Revolution, Brand Building, and Marketing around the Globe.

NEW - New Chapter 2, Adapting Marketing to the New Economy - Focuses on the impact of the Internet and new technologies on marketing and consumers. Helps students learn how to adapt their marketing strategies and management to the new technological and global realities.

NEW - Hundreds of exciting new cases and discussions of new companies - Including Staples, Red Bull, Earthlink, Palm, GM, and Gap. Based on reviewer feedback, many classic cases have also been retained and thoroughly updated.

NEW - New concepts and ideas - Explored and explained in greater detail: Internet marketing, the New Economy, reverse marketing, experiential marketing, buzz marketing, viral marketing, guerilla marketing, high tech product marketing, industry convergence, cyberconsumers, customer relationship management, and much more. Keeps student abreast of the latest ideas and emerging trends in the field.

NEW - Marketing for the New Economy boxes. Focuses students on the effects of market and technological changes on marketing and marketing management.

NEW - New End-of-Chapter Exercises - Including Marketing Debate and Online Marketing Today. Prompts students to takes sides on an issue and use the Internet to complete assignments.

NEW - An emphasis on these 4 themes is woven throughout the text - Customer Relationship Management, Internet/Technology Revolution, Brand Building, and Marketing around the Globe.

NEW - Marketing for the New Economy boxes. Focuses students on the effects of market and technological changes on marketing and marketing management.

NEW - New End-of-Chapter Exercises - Including Marketing Debate and Online Marketing Today. Prompts students to takes sides on an issue and use the Internet to complete assignments.

Upplaga: 11e upplagan

Utgiven: 2002

ISBN: 9780130497154

Förlag: Prentice-Hall

Format: Häftad

Språk: Engelska

Sidor: 768 st

NEW - An emphasis on these 4 themes is woven throughout the text - Customer Relationship Management, Internet/Technology Revolution, Brand Building, and Marketing around the Globe.

NEW - Marketing for the New Economy boxes. Focuses students on the effects of market and technological changes on marketing and marketing management.

NEW - New End-of-Chapter Exercises - Including Marketing Debate and Online Marketing Today. Prompts students to takes sides on an issue and use the Internet to complete assignments.

NEW - An emphasis on these 4 themes is woven throughout the text - Customer Relationship Management, Internet/Technology Revolution, Brand Building, and Marketing around the Globe.

NEW - Marketing for the New Economy boxes. Focuses students on the effects of market and technological changes on marketing and marketing management.

NEW - New End-of-Chapter Exercises - Including Marketing Debate and Online Marketing Today. Prompts students to takes sides on an issue and use the Internet to complete assignments.

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Om Marketing Management (2002)

I maj 2002 släpptes boken Marketing Management skriven av Philip Kotler, Svend Hollensen, Christian Homburg, Sabine Kuester, Harley Krohmer, Kevin Lane Keller, Kevin Keller, Mairead Brady, Kotler. Det är den 11e upplagan av kursboken. Den är skriven på engelska och består av 768 sidor djupgående information om övrigt. Förlaget bakom boken är Prentice-Hall.

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