Marketing management : a relationship approach
- Utgiven: 2003
- ISBN: 9780273643784
- Sidor: 787 st
- Förlag: Financial Times/Prentice Hall
- Format: Bok
- Språk: Engelska
Om boken
This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective and efficient marketing plans. This holistic approach is illustrated with "real-world" examples.
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Mer om Marketing management : a relationship approach (2003)
2003 släpptes boken Marketing management : a relationship approach skriven av Svend Hollensen. Den är skriven på engelska och består av 787 sidor. Förlaget bakom boken är Financial Times/Prentice Hall.
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Referera till Marketing management : a relationship approach
Harvard
Hollensen, S. (2003). Marketing management : a relationship approach. Financial Times/Prentice Hall.
Oxford
Hollensen, Svend, Marketing management : a relationship approach (Financial Times/Prentice Hall, 2003).
APA
Hollensen, S. (2003). Marketing management : a relationship approach. Financial Times/Prentice Hall.
Vancouver
Hollensen S. Marketing management : a relationship approach. Financial Times/Prentice Hall; 2003.
