Marketing management : a relationship approach
- Utgiven: 2003
- ISBN: 9780273643784
- Sidor: 787 st
- Förlag: Financial Times/Prentice Hall
- Format: Bok
- Språk: Engelska
Om boken
Marketing Management: A Relationship Approach takes the unique approach of linking relationship marketing to the traditional market planning models, which are used by most marketers today. The importance of the firm, not only to have good relationships with their customers but also with the other actors in the value net, such as suppliers, competitors, supplementors and the firm's own personnel, and how this, in turn, will develop the firm's competitive advantage, is paramount. This "new" holistic approach to the marketing planning process is illustrated throughout the book with real company examples.
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Mer om Marketing management : a relationship approach (2003)
2003 släpptes boken Marketing management : a relationship approach skriven av Svend Hollensen. Den är skriven på engelska och består av 787 sidor. Förlaget bakom boken är Financial Times/Prentice Hall.
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Referera till Marketing management : a relationship approach
Harvard
Hollensen, S. (2003). Marketing management : a relationship approach. Financial Times/Prentice Hall.
Oxford
Hollensen, Svend, Marketing management : a relationship approach (Financial Times/Prentice Hall, 2003).
APA
Hollensen, S. (2003). Marketing management : a relationship approach. Financial Times/Prentice Hall.
Vancouver
Hollensen S. Marketing management : a relationship approach. Financial Times/Prentice Hall; 2003.
