Marketing research : an applied orientationUpplaga 6
- Upplaga: 6e upplagan
- Utgiven: 2010
- ISBN: 9780136094234
- Sidor: 936 st
- Förlag: Pearson Education
- Format: Häftad
- Språk: Engelska
Om boken
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
For undergraduate and graduate marketing research courses.
Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
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Mer om Marketing research : an applied orientation (2010)
2010 släpptes boken Marketing research : an applied orientation skriven av Naresh K. Malhotra. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 936 sidor. Förlaget bakom boken är Pearson Education.
Köp boken Marketing research : an applied orientation på Studentapan och spara pengar.
Referera till Marketing research : an applied orientation (Upplaga 6)
Harvard
Malhotra, N. K. (2010). Marketing research : an applied orientation. 6:e uppl. Pearson Education.
Oxford
Malhotra, Naresh K., Marketing research : an applied orientation, 6 uppl. (Pearson Education, 2010).
APA
Malhotra, N. K. (2010). Marketing research : an applied orientation (6:e uppl.). Pearson Education.
Vancouver
Malhotra NK. Marketing research : an applied orientation. 6:e uppl. Pearson Education; 2010.
