Marketing warfare
- Utgiven: 1986
- ISBN: 9780070527263
- Sidor: 224 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
you've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. marketing is war. to triumph over the competition, it's not enough to target customers. marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. this indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. it's the book that wrote the new rules!
Praise For marketing warfare:
"by far the most valuable and exiting business book to come along in years."glamour
"had coca-cola only listened to trout and ries, it would have known that to tamper with the real thing would be to court disaster."new york
"chock-a-block with examples of successful and failed marketing campaigns. . .makes for a very interesing and relevant read."usa today
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Mer om Marketing warfare (1986)
1986 släpptes boken Marketing warfare skriven av Al Ries, Jack Trout. Den är skriven på engelska och består av 224 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
Köp boken Marketing warfare på Studentapan och spara pengar.
Referera till Marketing warfare
Harvard
Ries, A. & Trout, J. (1986). Marketing warfare. McGraw-Hill.
Oxford
Ries, Al & Trout, Jack, Marketing warfare (McGraw-Hill, 1986).
APA
Ries, A., & Trout, J. (1986). Marketing warfare. McGraw-Hill.
Vancouver
Ries A, Trout J. Marketing warfare. McGraw-Hill; 1986.
