Marketing warfare; Al Ries; 1986
Helt ny
Marketing warfare; Al Ries; 1986
Helt ny

Marketing warfare

av Al Ries

  • Utgiven: 1986
  • ISBN: 9780070527263
  • Sidor: 224 st
  • Förlag: McGraw-Hill
  • Format: Häftad
  • Språk: Engelska

Om boken

you've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. marketing is war. to triumph over the competition, it's not enough to target customers. marketers must take aim at their competitors­­and be prepared to defend their own turf from would-be attackers at all times. this indispensable guide gives smart fighters the best tactics­­defensive, offensive, flanking, and guerrilla. it's the book that wrote the new rules! Praise For marketing warfare: "by far the most valuable and exiting business book to come along in years."­­glamour "had coca-cola only listened to trout and ries, it would have known that to tamper with the real thing would be to court disaster."­­new york "chock-a-block with examples of successful and failed marketing campaigns. . .makes for a very interesing and relevant read."­­usa today

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Mer om Marketing warfare (1986)

1986 släpptes boken Marketing warfare skriven av Al Ries. Den är skriven på engelska och består av 224 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

Köp boken Marketing warfare på Studentapan och spara pengar.

Referera till Marketing warfare

Harvard

Ries, A. (1986). Marketing warfare. McGraw-Hill.

Oxford

Ries, Al, Marketing warfare (McGraw-Hill, 1986).

APA

Ries, A. (1986). Marketing warfare. McGraw-Hill.

Vancouver

Ries A. Marketing warfare. McGraw-Hill; 1986.