Measuring Marketing: 103 Key Metrics Every Marketer NeedsUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2006
- ISBN: 9780470821329
- Sidor: 200 st
- Förlag: John Wiley & Sons
- Format: Inbunden
- Språk: Engelska
Om boken
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities.
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Mer om Measuring Marketing: 103 Key Metrics Every Marketer Needs (2006)
I december 2006 släpptes boken Measuring Marketing: 103 Key Metrics Every Marketer Needs skriven av Philip Kotler. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 200 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.
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Referera till Measuring Marketing: 103 Key Metrics Every Marketer Needs (Upplaga 1)
Harvard
Kotler, P. (2006). Measuring Marketing: 103 Key Metrics Every Marketer Needs. 1:a uppl. John Wiley & Sons.
Oxford
Kotler, Philip, Measuring Marketing: 103 Key Metrics Every Marketer Needs, 1 uppl. (John Wiley & Sons, 2006).
APA
Kotler, P. (2006). Measuring Marketing: 103 Key Metrics Every Marketer Needs (1:a uppl.). John Wiley & Sons.
Vancouver
Kotler P. Measuring Marketing: 103 Key Metrics Every Marketer Needs. 1:a uppl. John Wiley & Sons; 2006.
