Helt ny
Helt ny
Media economics
- Utgiven: 2015
- ISBN: 9780230293229
- Sidor: 192 st
- Förlag: Bloomsbury Publishing PLC
- Format: Häftad
- Språk: Engelska
Om boken
This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.
Succinct and accessible, this text is essential reading for all students of Media and Communication Studies, as well as those from Economics, Policy Studies, Business Studies and Marketing backgrounds with an interest in the media.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Media economics (2015)
I maj 2015 släpptes boken Media economics skriven av Stuart Cunningham, Terry Flew, Adam Swift, Stuart Cunningham, Terry Flew. Den är skriven på engelska och består av 192 sidor. Förlaget bakom boken är Bloomsbury Publishing PLC.
Köp boken Media economics på Studentapan och spara pengar.
Referera till Media economics
Harvard
Cunningham, S., Flew, T., Swift, A., Cunningham, S. & Flew, T. (2015). Media economics. Bloomsbury Publishing PLC.
Oxford
Cunningham, Stuart, Flew, Terry, Swift, Adam, Cunningham, Stuart & Flew, Terry, Media economics (Bloomsbury Publishing PLC, 2015).
APA
Cunningham, S., Flew, T., Swift, A., Cunningham, S., & Flew, T. (2015). Media economics. Bloomsbury Publishing PLC.
Vancouver
Cunningham S, Flew T, Swift A, Cunningham S, Flew T. Media economics. Bloomsbury Publishing PLC; 2015.
