New products management; Crawford; 2015
Begagnad
New products management; Crawford; 2015
Begagnad

New products managementUpplaga 11

av Crawford

  • Upplaga: 11e upplagan
  • Utgiven: 2015
  • ISBN: 9789814577106
  • Förlag: McGraw-Hill Education
  • Format: Häftad
  • Språk: Engelska

Om boken

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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Mer om New products management (2015)

2015 släpptes boken New products management skriven av Crawford. Det är den 11e upplagan av kursboken. Den är skriven på engelska. Förlaget bakom boken är McGraw-Hill Education som har sitt säte i New york.

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Referera till New products management (Upplaga 11)

Harvard

Crawford (2015). New products management. 11:e uppl. McGraw-Hill Education.

Oxford

Crawford, New products management, 11 uppl. (McGraw-Hill Education, 2015).

APA

Crawford. (2015). New products management (11:e uppl.). McGraw-Hill Education.

Vancouver

Crawford. New products management. 11:e uppl. McGraw-Hill Education; 2015.

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