Principles of marketing; Philip Kotler; 1989

Principles of marketing Upplaga 4

av Philip Kotler
Abstract: This book presents information on a comprehensive range of marketing topics for the beginning marketing student. The text takes a practical, managerial approach to marketing and provides examples and applications of marketing decisions that managers must make when they are balancing their organization's objectives and resources against needs and opportunities in the marketplace. Topics include: the social foundations of marketing, analyzing market opportunities, selecting target markets, developing the market mix, managing the marketing effort, and extending marketing.
Abstract: This book presents information on a comprehensive range of marketing topics for the beginning marketing student. The text takes a practical, managerial approach to marketing and provides examples and applications of marketing decisions that managers must make when they are balancing their organization's objectives and resources against needs and opportunities in the marketplace. Topics include: the social foundations of marketing, analyzing market opportunities, selecting target markets, developing the market mix, managing the marketing effort, and extending marketing.
Upplaga: 4e upplagan
Utgiven: 1989
ISBN: 9780137080595
Förlag: Prentice Hall International
Språk: Engelska
Sidor: 661 st
Abstract: This book presents information on a comprehensive range of marketing topics for the beginning marketing student. The text takes a practical, managerial approach to marketing and provides examples and applications of marketing decisions that managers must make when they are balancing their organization's objectives and resources against needs and opportunities in the marketplace. Topics include: the social foundations of marketing, analyzing market opportunities, selecting target markets, developing the market mix, managing the marketing effort, and extending marketing.
Abstract: This book presents information on a comprehensive range of marketing topics for the beginning marketing student. The text takes a practical, managerial approach to marketing and provides examples and applications of marketing decisions that managers must make when they are balancing their organization's objectives and resources against needs and opportunities in the marketplace. Topics include: the social foundations of marketing, analyzing market opportunities, selecting target markets, developing the market mix, managing the marketing effort, and extending marketing.
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Om Principles of marketing (1989)

I 1989 släpptes boken Principles of marketing skriven av Philip Kotler. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 661 sidor djupgående information om övrigt. Förlaget bakom boken är Prentice Hall International.

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