Public relations for marketing professionals; Roger Haywood; 1998
Begagnad
Public relations for marketing professionals; Roger Haywood; 1998
Begagnad

Public relations for marketing professionals

av Roger Haywood

3.0 (1)

  • Utgiven: 1998
  • ISBN: 9780333684771
  • Sidor: 240 st
  • Förlag: Macmillan
  • Format: Häftad
  • Språk: Engelska

Om boken

Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies! An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.

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Mer om Public relations for marketing professionals (1998)

1998 släpptes boken Public relations for marketing professionals skriven av Roger Haywood. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är Macmillan.

Köp boken Public relations for marketing professionals på Studentapan och spara pengar.

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Referera till Public relations for marketing professionals

Harvard

Haywood, R. (1998). Public relations for marketing professionals. Macmillan.

Oxford

Haywood, Roger, Public relations for marketing professionals (Macmillan, 1998).

APA

Haywood, R. (1998). Public relations for marketing professionals. Macmillan.

Vancouver

Haywood R. Public relations for marketing professionals. Macmillan; 1998.