Services marketing : integrating customer focus across the firm; Valarie A. Zeithaml; 2013
Services marketing : integrating customer focus across the firm; Valarie A. Zeithaml; 2013

Services marketing : integrating customer focus across the firmUpplaga 6

av Valarie A. Zeithaml

  • Upplaga: 6e upplagan
  • Utgiven: 2013
  • ISBN: 9780071086967
  • Sidor: 704 st
  • Förlag: McGraw-Hill
  • Format: Häftad
  • Språk: Engelska

Om boken

Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow s businesses as they attempt to build strong relationships with their customers.

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Mer om Services marketing : integrating customer focus across the firm (2013)

2013 släpptes boken Services marketing : integrating customer focus across the firm skriven av Valarie A. Zeithaml. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 704 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

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Referera till Services marketing : integrating customer focus across the firm (Upplaga 6)

Harvard

Zeithaml, V. A. (2013). Services marketing : integrating customer focus across the firm. 6:e uppl. McGraw-Hill.

Oxford

Zeithaml, Valarie A., Services marketing : integrating customer focus across the firm, 6 uppl. (McGraw-Hill, 2013).

APA

Zeithaml, V. A. (2013). Services marketing : integrating customer focus across the firm (6:e uppl.). McGraw-Hill.

Vancouver

Zeithaml VA. Services marketing : integrating customer focus across the firm. 6:e uppl. McGraw-Hill; 2013.