Services Marketing; Christopher H. Lovelock, Jochen Wirtz; 2006

Services Marketing Upplaga 6

av Christopher H. Lovelock, Jochen Wirtz
For advanced undergraduate and MBA/EMBA courses in Services Marketing.

 

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
For advanced undergraduate and MBA/EMBA courses in Services Marketing.

 

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
Upplaga: 6e upplagan
Utgiven: 2006
ISBN: 9780132056762
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 672 st
For advanced undergraduate and MBA/EMBA courses in Services Marketing.

 

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
For advanced undergraduate and MBA/EMBA courses in Services Marketing.

 

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
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