Services Marketing, Global Edition; Christopher Lovelock, Jochen Wirtz; 2011
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Services Marketing, Global Edition Upplaga 7

av Christopher Lovelock, Jochen Wirtz
For undergraduate courses in Service Marketing

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

 

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
For undergraduate courses in Service Marketing

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

 

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Upplaga: 7e upplagan
Utgiven: 2011
ISBN: 9780273756064
Förlag: Pearson Education
Format: Häftad
Språk: Engelska
Sidor: 648 st
For undergraduate courses in Service Marketing

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

 

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
For undergraduate courses in Service Marketing

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

 

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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