Services marketing : integrating customer focus across the firm Upplaga 6
- Upplaga: 6e upplagan
- Utgiven: 2013
- ISBN: 9780071086967
- Sidor: 704 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.
In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers.
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Mer om Services marketing : integrating customer focus across the firm (2013)
2013 släpptes boken Services marketing : integrating customer focus across the firm skriven av Valarie A. Zeithaml, Mary Jo. Bitner, Dwayne D. Gremler. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 704 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
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Referera till Services marketing : integrating customer focus across the firm (Upplaga 6)
Harvard
Zeithaml, V. A., Bitner, M. Jo. & Gremler, D. D. (2013). Services marketing : integrating customer focus across the firm. 6:e uppl. McGraw-Hill.
Oxford
Zeithaml, Valarie A., Bitner, Mary Jo. & Gremler, Dwayne D., Services marketing : integrating customer focus across the firm, 6 uppl. (McGraw-Hill, 2013).
APA
Zeithaml, V. A., Bitner, M. Jo., & Gremler, D. D. (2013). Services marketing : integrating customer focus across the firm (6:e uppl.). McGraw-Hill.
Vancouver
Zeithaml VA, Bitner MJo, Gremler DD. Services marketing : integrating customer focus across the firm. 6:e uppl. McGraw-Hill; 2013.
