Begagnad
-61%
Begagnad
-61%
Services marketing : people, technology, strategyUpplaga 8
- Upplaga: 8e upplagan
- Utgiven: 2016
- ISBN: 9781944659011
- Sidor: 800 st
- Förlag: World Scientific
- Format: Häftad
- Språk: Engelska
Om boken
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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Mer om Services marketing : people, technology, strategy (2016)
2016 släpptes boken Services marketing : people, technology, strategy skriven av Christopher H. Lovelock. Det är den 8e upplagan av kursboken. Den är skriven på engelska och består av 800 sidor. Förlaget bakom boken är World Scientific.
Köp boken Services marketing : people, technology, strategy på Studentapan och spara uppåt 61% jämfört med lägsta nypris hos bokhandeln.
Referera till Services marketing : people, technology, strategy (Upplaga 8)
Harvard
Lovelock, C. H. (2016). Services marketing : people, technology, strategy. 8:e uppl. World Scientific.
Oxford
Lovelock, Christopher H., Services marketing : people, technology, strategy, 8 uppl. (World Scientific, 2016).
APA
Lovelock, C. H. (2016). Services marketing : people, technology, strategy (8:e uppl.). World Scientific.
Vancouver
Lovelock CH. Services marketing : people, technology, strategy. 8:e uppl. World Scientific; 2016.
