Strategic advertising management Upplaga 4
- Upplaga: 4e upplagan
- Utgiven: 2012
- ISBN: 9780199605583
- Sidor: 416 st
- Förlag: Oxford University Press
- Format: Häftad
- Språk: Engelska
Om boken
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Strategic advertising management (2012)
2012 släpptes boken Strategic advertising management skriven av Larry Percy. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 416 sidor. Förlaget bakom boken är Oxford University Press.
Köp boken Strategic advertising management på Studentapan och spara pengar.
Referera till Strategic advertising management (Upplaga 4)
Harvard
Percy, L. (2012). Strategic advertising management. 4:e uppl. Oxford University Press.
Oxford
Percy, Larry, Strategic advertising management, 4 uppl. (Oxford University Press, 2012).
APA
Percy, L. (2012). Strategic advertising management (4:e uppl.). Oxford University Press.
Vancouver
Percy L. Strategic advertising management. 4:e uppl. Oxford University Press; 2012.
