Strategic Advertising Management; Percy Larry, Rosenbaum-Elliott Richard; 2012

Strategic Advertising Management Upplaga 4

av Percy Larry, Rosenbaum-Elliott Richard
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides
Upplaga: 4e upplagan
Utgiven: 2012
ISBN: 9780199605583
Förlag: Oxford University Press
Format: Häftad
Språk: Engelska
Sidor: 450 st
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides
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Om Strategic Advertising Management (2012)

I april 2012 släpptes boken Strategic Advertising Management skriven av Percy Larry, Rosenbaum-Elliott Richard. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 450 sidor djupgående information om övrigt. Förlaget bakom boken är Oxford University Press.

Strategic Advertising Management finns i 6 upplagor:

Upplaga 1, Upplaga 2, Upplaga 3, Upplaga 4, Upplaga 5, Upplaga 6

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