Strategic Brand Management; Richard Rosenbaum-elliott; 2015
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Strategic Brand Management Upplaga 3

av Richard Rosenbaum-elliott
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers. (Oxford)
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers. (Oxford)
Upplaga: 3e upplagan
Utgiven: 2015
ISBN: 9780198704201
Förlag: Oxford University Press
Format: Bok
Språk: Engelska
Sidor: 346 st
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers. (Oxford)
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers. (Oxford)
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