Begagnad
-32%
Begagnad
-32%
Strategic issues in international retailing
- Utgiven: 2006
- ISBN: 9780415343718
- Sidor: 230 st
- Förlag: Routledge
- Format: Häftad
- Språk: Engelska
Om boken
As retail becomes a globalized sector, the existing concepts and theories of international business fit uneasily with it. This significant book takes a strategic approach to this topic, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
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Mer om Strategic issues in international retailing (2006)
2006 släpptes boken Strategic issues in international retailing skriven av John Dawson, Roy Larke, Masao Mukoyama. Den är skriven på engelska och består av 230 sidor. Förlaget bakom boken är Routledge.
Köp boken Strategic issues in international retailing på Studentapan och spara uppåt 32% jämfört med lägsta nypris hos bokhandeln.
Referera till Strategic issues in international retailing
Harvard
Dawson, J., Larke, R. & Mukoyama, M. (2006). Strategic issues in international retailing. Routledge.
Oxford
Dawson, John, Larke, Roy & Mukoyama, Masao, Strategic issues in international retailing (Routledge, 2006).
APA
Dawson, J., Larke, R., & Mukoyama, M. (2006). Strategic issues in international retailing. Routledge.
Vancouver
Dawson J, Larke R, Mukoyama M. Strategic issues in international retailing. Routledge; 2006.
