Strategic management of technology and innovation; Robert A. Burgelman; 2009
Strategic management of technology and innovation; Robert A. Burgelman; 2009

Strategic management of technology and innovationUpplaga 5

av Robert A. Burgelman

  • Upplaga: 5e upplagan
  • Utgiven: 2009
  • ISBN: 9780071263290
  • Sidor: 1088 st
  • Förlag: McGraw-Hill Higher Education ; London
  • Format: Häftad
  • Språk: Engelska

Om boken

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

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Mer om Strategic management of technology and innovation (2009)

2009 släpptes boken Strategic management of technology and innovation skriven av Robert A. Burgelman. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 1088 sidor. Förlaget bakom boken är McGraw-Hill Higher Education , London.

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Referera till Strategic management of technology and innovation (Upplaga 5)

Harvard

Burgelman, R. A. (2009). Strategic management of technology and innovation. 5:e uppl. McGraw-Hill Higher Education ; London.

Oxford

Burgelman, Robert A., Strategic management of technology and innovation, 5 uppl. (McGraw-Hill Higher Education ; London, 2009).

APA

Burgelman, R. A. (2009). Strategic management of technology and innovation (5:e uppl.). McGraw-Hill Higher Education ; London.

Vancouver

Burgelman RA. Strategic management of technology and innovation. 5:e uppl. McGraw-Hill Higher Education ; London; 2009.