Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student; Richard Malcolm Sano Wilson, Colin Gilligan, David J. Pearson; 1992
Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student; Richard Malcolm Sano Wilson, Colin Gilligan, David J. Pearson; 1992

Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student

av Richard Malcolm Sano Wilson, Colin Gilligan, David J. Pearson

  • Utgiven: 1992
  • ISBN: 9780750603294
  • Sidor: 720 st
  • Förlag: Elsevier Science & Technology Books
  • Format: Häftad
  • Språk: Engelska

Om boken

This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.

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Mer om Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student (1992)

1992 släpptes boken Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student skriven av Richard Malcolm Sano Wilson, Colin Gilligan, David J. Pearson. Den är skriven på engelska och består av 720 sidor. Förlaget bakom boken är Elsevier Science & Technology Books.

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Harvard

Wilson, R. M. S., Gilligan, C. & Pearson, D. J. (1992). Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student. Elsevier Science & Technology Books.

Oxford

Wilson, Richard Malcolm Sano, Gilligan, Colin & Pearson, David J., Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student (Elsevier Science & Technology Books, 1992).

APA

Wilson, R. M. S., Gilligan, C., & Pearson, D. J. (1992). Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student. Elsevier Science & Technology Books.

Vancouver

Wilson RMS, Gilligan C, Pearson DJ. Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student. Elsevier Science & Technology Books; 1992.

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