Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student
- Utgiven: 1992
- ISBN: 9780750603294
- Sidor: 644 st
- Förlag: Elsevier Science & Technology Books
- Format: Häftad
- Språk: Engelska
Om boken
Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.
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Mer om Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student (1992)
1992 släpptes boken Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student skriven av Richard Malcolm Sano Wilson, Colin Gilligan, David J. Pearson. Den är skriven på engelska och består av 644 sidor. Förlaget bakom boken är Elsevier Science & Technology Books.
Köp boken Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student på Studentapan och spara pengar.
Referera till Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student
Harvard
Wilson, R. M. S., Gilligan, C. & Pearson, D. J. (1992). Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student. Elsevier Science & Technology Books.
Oxford
Wilson, Richard Malcolm Sano, Gilligan, Colin & Pearson, David J., Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student (Elsevier Science & Technology Books, 1992).
APA
Wilson, R. M. S., Gilligan, C., & Pearson, D. J. (1992). Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student. Elsevier Science & Technology Books.
Vancouver
Wilson RMS, Gilligan C, Pearson DJ. Strategic Marketing Management: Planning, Implementation, and ControlCIM StudentMarketing series (London, England).: StudentMarketing seriesThe marketing series : Student. Elsevier Science & Technology Books; 1992.
