Strategic Relationship Marketing; Søren Hougaard, Mogens Bjerre; 2002
Begagnad
Strategic Relationship Marketing; Søren Hougaard, Mogens Bjerre; 2002
Begagnad

Strategic Relationship MarketingUpplaga 1

av Søren Hougaard, Mogens Bjerre

  • Upplaga: 1a upplagan
  • Utgiven: 2002
  • ISBN: 9788759308400
  • Sidor: 371 st
  • Förlag: Studentlitteratur AB
  • Format: Häftad
  • Språk: Engelska

Om boken

This textbook represents the next generation in strategic marketing! These pages expand upon the basic assumption that economic effectiveness and quality in customer relationships should and must be viewed as the way for businesses to develop overall competitive advantage. In a world of increasing transparency and interactivity, relationship marketing will be more important than ever. The book presents a cutting-edge new relationship economic framework and integrates it with basic principles of governing structures, customer loyalty and driving market forces. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identfying and implementing these strategies. Läs mer om boken på studentlitteratur.se

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Mer om Strategic Relationship Marketing (2002)

I juli 2002 släpptes boken Strategic Relationship Marketing skriven av Søren Hougaard, Mogens Bjerre. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 371 sidor djupgående information om ekonomi. Förlaget bakom boken är Studentlitteratur AB som har sitt säte i Lund.

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Referera till Strategic Relationship Marketing (Upplaga 1)

Harvard

Hougaard, S. & Bjerre, M. (2002). Strategic Relationship Marketing. 1:a uppl. Studentlitteratur AB.

Oxford

Hougaard, Søren & Bjerre, Mogens, Strategic Relationship Marketing, 1 uppl. (Studentlitteratur AB, 2002).

APA

Hougaard, S., & Bjerre, M. (2002). Strategic Relationship Marketing (1:a uppl.). Studentlitteratur AB.

Vancouver

Hougaard S, Bjerre M. Strategic Relationship Marketing. 1:a uppl. Studentlitteratur AB; 2002.

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