The art and craft of feature writing : based on the Wall Street Journal guide

Storytelling—how to catch and hold a reader’s interest through artful narration of factual material   William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:   �         How and where to get ideas �         What readers like and don’t like �         Adding energy and interest to tired topics �         Getting from first ideas to finish article �         The rules of organization �         How—and whom—to quote and paraphrase �         Wordcraft, leads, and narrative flow �         Self-editing and notes on style   … plus many sample feature articles.