The Business Marketing Course: Managing in Complex Networks; David Ford, Pierre Berthon, Stephen J. Brown, Lar Gadde; 2002
The Business Marketing Course: Managing in Complex Networks; David Ford, Pierre Berthon, Stephen J. Brown, Lar Gadde; 2002

The Business Marketing Course: Managing in Complex NetworksUpplaga 1

av David Ford, Pierre Berthon, Stephen J. Brown, Lar Gadde

  • Upplaga: 1a upplagan
  • Utgiven: 2002
  • ISBN: 9780471877226
  • Sidor: 254 st
  • Förlag: John Wiley & Sons
  • Format: Häftad
  • Språk: Engelska

Om boken

'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

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Mer om The Business Marketing Course: Managing in Complex Networks (2002)

I februari 2002 släpptes boken The Business Marketing Course: Managing in Complex Networks skriven av David Ford, Pierre Berthon, Stephen J. Brown, Lar Gadde. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 254 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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Referera till The Business Marketing Course: Managing in Complex Networks (Upplaga 1)

Harvard

Ford, D., Berthon, P., Brown, S. J. & Gadde, L. (2002). The Business Marketing Course: Managing in Complex Networks. 1:a uppl. John Wiley & Sons.

Oxford

Ford, David, Berthon, Pierre, Brown, Stephen J. & Gadde, Lar, The Business Marketing Course: Managing in Complex Networks, 1 uppl. (John Wiley & Sons, 2002).

APA

Ford, D., Berthon, P., Brown, S. J., & Gadde, L. (2002). The Business Marketing Course: Managing in Complex Networks (1:a uppl.). John Wiley & Sons.

Vancouver

Ford D, Berthon P, Brown SJ, Gadde L. The Business Marketing Course: Managing in Complex Networks. 1:a uppl. John Wiley & Sons; 2002.
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