Managing effectively across national and cultural boundaries is critical to success in the global environment of business and diversity of workforce within todays organisations. A keen awareness and a high degree of competence in cross-cultural management are therefore key to the career success of both present and aspiring managers.
Understanding Cross-Cultural Management
explores the key themes and issues in one of the most challenging and fascinating areas of organisational life, and enables you to sharpen your insights and practical skills. It offers a broad view of classic and contemporary thinking on culture and management, and encourages you to apply theories and ideas to practice and your own experience.
A number of features will help you to succeed in your studies, including:
Cross-Cultural Concepts, which explain key ideas from leading theorists, thinkers and practitioners
Case studies, discussions and dilemmas which enable you to reflect internally and interact externally
Extensive Activities at the end of each Part which encourage you to develop your cross-cultural management skills, such as negotiation and resolving misunderstanding
The book has been written for undergraduate and postgraduate students as well as practising managers who are studying cross-cultural and international management as part of either specialist international business programmes or general business-related qualifications.
Marie-Joelle Browaeys and Roger Price are Assistant Professors at the Center for Leadership and Personal Development at Nyenrode University, The Netherlands.
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