What customers want : using outcome-driven innovation to, create breakthrough products and services
- Utgiven: 2005
- ISBN: 9780071408677
- Sidor: 240 st
- Förlag: McGraw-Hill
- Format: Inbunden
- Språk: Engelska
Om boken
A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.
Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om What customers want : using outcome-driven innovation to, create breakthrough products and services (2005)
2005 släpptes boken What customers want : using outcome-driven innovation to, create breakthrough products and services skriven av Anthony W. Ulwick. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
Köp boken What customers want : using outcome-driven innovation to, create breakthrough products and services på Studentapan och spara pengar.
Referera till What customers want : using outcome-driven innovation to, create breakthrough products and services
Harvard
Ulwick, A. W. (2005). What customers want : using outcome-driven innovation to, create breakthrough products and services. McGraw-Hill.
Oxford
Ulwick, Anthony W., What customers want : using outcome-driven innovation to, create breakthrough products and services (McGraw-Hill, 2005).
APA
Ulwick, A. W. (2005). What customers want : using outcome-driven innovation to, create breakthrough products and services. McGraw-Hill.
Vancouver
Ulwick AW. What customers want : using outcome-driven innovation to, create breakthrough products and services. McGraw-Hill; 2005.
