What customers want : using outcome-driven innovation to, create breakthrough products and services; Anthony W. Ulwick; 2005
What customers want : using outcome-driven innovation to, create breakthrough products and services; Anthony W. Ulwick; 2005

What customers want : using outcome-driven innovation to, create breakthrough products and services

av Anthony W. Ulwick

  • Utgiven: 2005
  • ISBN: 9780071408677
  • Sidor: 240 st
  • Förlag: McGraw-Hill
  • Format: Inbunden
  • Språk: Engelska

Om boken

A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

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Mer om What customers want : using outcome-driven innovation to, create breakthrough products and services (2005)

2005 släpptes boken What customers want : using outcome-driven innovation to, create breakthrough products and services skriven av Anthony W. Ulwick. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

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Referera till What customers want : using outcome-driven innovation to, create breakthrough products and services

Harvard

Ulwick, A. W. (2005). What customers want : using outcome-driven innovation to, create breakthrough products and services. McGraw-Hill.

Oxford

Ulwick, Anthony W., What customers want : using outcome-driven innovation to, create breakthrough products and services (McGraw-Hill, 2005).

APA

Ulwick, A. W. (2005). What customers want : using outcome-driven innovation to, create breakthrough products and services. McGraw-Hill.

Vancouver

Ulwick AW. What customers want : using outcome-driven innovation to, create breakthrough products and services. McGraw-Hill; 2005.

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