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What is marketing?
- Utgiven: 2006
- ISBN: 9781422104606
- Sidor: 224 st
- Förlag: Boston. Mass. Harvard School Pr
- Format: Häftad
- Språk: Engelska
Om boken
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is based on materials written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.
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Mer om What is marketing? (2006)
2006 släpptes boken What is marketing? skriven av Alvin J. Silk. Den är skriven på engelska och består av 224 sidor. Förlaget bakom boken är Boston. Mass. Harvard School Pr.
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Referera till What is marketing?
Harvard
Silk, A. J. (2006). What is marketing? Boston. Mass. Harvard School Pr.
Oxford
Silk, Alvin J., What is marketing? (Boston. Mass. Harvard School Pr, 2006).
APA
Silk, A. J. (2006). What is marketing? Boston. Mass. Harvard School Pr.
Vancouver
Silk AJ. What is marketing? Boston. Mass. Harvard School Pr; 2006.
