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What's Your Story? Upplaga 1
As usual these two future-finders have their fi ngers on the pulse of whats happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: But wait! A story goes with it! You need to read this book to fi nd out why.
Alan Webber, Co-founder, Fast Company magazine
A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wackers story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.
Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney
Storytelling is the universal human activity.Every society, at every stage of history, has told storiesand listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how theyre unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. Whats Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable storycreate the back story that makes it believablemake sure your story cuts through todays relentless bombardment of consumer messagesand gets heard, remembered, and acted on.
THE TEN FUNCTIONS OF STORYTELLING
Discovering what stories can do for your business THE ABOLITION OF CONTEXT
Telling stories when the past no longer defines the futureTHE FIVE MOST IMPORTANT STORY THEMES
Leveraging themes your audiences will understand and believeAPPLIED STORYTELLING 101
Storytelling for your industry, your company, your brand, and youMASTERING YOUR STORYTELLERS TOOLBOX
Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Todays Increasingly Skeptical Marketplace
Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and moreIndispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executiveThe latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
Upplaga: 1a upplagan
Utgiven: 2007
ISBN: 9780132277426
Förlag: Financial Times/ Prentice Hall
Språk: Engelska
Sidor: 240 st
As usual these two future-finders have their fi ngers on the pulse of whats happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: But wait! A story goes with it! You need to read this book to fi nd out why.
Alan Webber, Co-founder, Fast Company magazine
A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wackers story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.
Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney
Storytelling is the universal human activity.Every society, at every stage of history, has told storiesand listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how theyre unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. Whats Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable storycreate the back story that makes it believablemake sure your story cuts through todays relentless bombardment of consumer messagesand gets heard, remembered, and acted on.
THE TEN FUNCTIONS OF STORYTELLING
Discovering what stories can do for your business THE ABOLITION OF CONTEXT
Telling stories when the past no longer defines the futureTHE FIVE MOST IMPORTANT STORY THEMES
Leveraging themes your audiences will understand and believeAPPLIED STORYTELLING 101
Storytelling for your industry, your company, your brand, and youMASTERING YOUR STORYTELLERS TOOLBOX
Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Todays Increasingly Skeptical Marketplace
Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and moreIndispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executiveThe latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
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