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Basics Advertising 02: Art Direction
- Utgiven: 2010
- ISBN: 9782940411214
- Sidor: 184 st
- Förlag: Bloomsbury Publishing PLC
- Format: Häftad
- Språk: Engelska
Om boken
"Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
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Mer om Basics Advertising 02: Art Direction (2010)
I juni 2010 släpptes boken Basics Advertising 02: Art Direction skriven av Nik Mahon. Den är skriven på engelska och består av 184 sidor. Förlaget bakom boken är Bloomsbury Publishing PLC.
Köp boken Basics Advertising 02: Art Direction på Studentapan och spara pengar.
Referera till Basics Advertising 02: Art Direction
Harvard
Mahon, N. (2010). Basics Advertising 02: Art Direction. Bloomsbury Publishing PLC.
Oxford
Mahon, Nik, Basics Advertising 02: Art Direction (Bloomsbury Publishing PLC, 2010).
APA
Mahon, N. (2010). Basics Advertising 02: Art Direction. Bloomsbury Publishing PLC.
Vancouver
Mahon N. Basics Advertising 02: Art Direction. Bloomsbury Publishing PLC; 2010.
