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Beyond the core : expand your market without abandoning your roots
- Utgiven: 2004
- ISBN: 9781578519514
- Sidor: 240 st
- Förlag: Harvard Business School Press
- Format: Inbunden
- Språk: Engelska
Om boken
proven approachesand guidance on how and when to use themfor achieving profitable growth away from your core business
Now in Beyond the Core, zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth.
Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own repeatable formula for profitable growth; and guidance on when adjacency moves are smart and how to choose the right adjacency move for a range of business situations.
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Mer om Beyond the core : expand your market without abandoning your roots (2004)
2004 släpptes boken Beyond the core : expand your market without abandoning your roots skriven av Chris Zook. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är Harvard Business School Press.
Köp boken Beyond the core : expand your market without abandoning your roots på Studentapan och spara pengar.
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Harvard
Zook, C. (2004). Beyond the core : expand your market without abandoning your roots. Harvard Business School Press.
Oxford
Zook, Chris, Beyond the core : expand your market without abandoning your roots (Harvard Business School Press, 2004).
APA
Zook, C. (2004). Beyond the core : expand your market without abandoning your roots. Harvard Business School Press.
Vancouver
Zook C. Beyond the core : expand your market without abandoning your roots. Harvard Business School Press; 2004.
