BUSINESS MARKETING Upplaga 3
- Upplaga: 3e upplagan
- Utgiven: 2004
- ISBN: 9780071112529
- Sidor: 448 st
- Förlag: McGraw-Hill/Irwin
- Format: Häftad
- Språk: Engelska
Om boken
"Business Marketing, 3/e" by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. "Business Marketing" focuses on general business marketing, e-commerce/internet marketing, and business ethics. The new edition features a wealth of pedagogical aids which add structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles found in the Business Marketing in Action, Strategy at Work, and What Would You Do? boxes, the 3rd Edition of "Business Marketing" actively involves students in the real world of business marketing.
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Mer om BUSINESS MARKETING (2004)
I januari 2004 släpptes boken BUSINESS MARKETING skriven av Frank G. Bingham, Roger Gomes, Patricia A. Knowles. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 448 sidor. Förlaget bakom boken är McGraw-Hill/Irwin.
Köp boken BUSINESS MARKETING på Studentapan och spara pengar.
Referera till BUSINESS MARKETING (Upplaga 3)
Harvard
Bingham, F. G., Gomes, R. & Knowles, P. A. (2004). BUSINESS MARKETING. 3:e uppl. McGraw-Hill/Irwin.
Oxford
Bingham, Frank G., Gomes, Roger & Knowles, Patricia A., BUSINESS MARKETING, 3 uppl. (McGraw-Hill/Irwin, 2004).
APA
Bingham, F. G., Gomes, R., & Knowles, P. A. (2004). BUSINESS MARKETING (3:e uppl.). McGraw-Hill/Irwin.
Vancouver
Bingham FG, Gomes R, Knowles PA. BUSINESS MARKETING. 3:e uppl. McGraw-Hill/Irwin; 2004.
