Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketing; F. Robert Dwyer, John F. Tanner; 2002
Begagnad
Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketing; F. Robert Dwyer, John F. Tanner; 2002
Begagnad

Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketingUpplaga 2

av F. Robert Dwyer, John F. Tanner

  • Upplaga: 2a upplagan
  • Utgiven: 2002
  • ISBN: 9780071123327
  • Sidor: 705 st
  • Förlag: McGraw-Hill

Om boken

This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products.

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Mer om Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketing (2002)

2002 släpptes boken Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketing skriven av F. Robert Dwyer, John F. Tanner. Det är den 2a upplagan av kursboken. Den och består av 705 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

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Referera till Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketing (Upplaga 2)

Harvard

Dwyer, F. R. & Tanner, J. F. (2002). Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketing. 2:a uppl. McGraw-Hill.

Oxford

Dwyer, F. Robert & Tanner, John F., Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketing, 2 uppl. (McGraw-Hill, 2002).

APA

Dwyer, F. R., & Tanner, J. F. (2002). Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketing (2:a uppl.). McGraw-Hill.

Vancouver

Dwyer FR, Tanner JF. Business Marketing: Connecting Strategy, Relationships, and LearningBusiness Marketing: Connecting Strategy, Relationships, and Learning, F. Robert DwyerMcGraw-Hill higher educationMcGraw-Hill international editions: Business and industrial managementMcGraw-Hill/Irwin series in marketing. 2:a uppl. McGraw-Hill; 2002.

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