Business Marketing Management: A Strategic View of Industrial and Organizational Markets; Michael D. Hutt; 1998
Business Marketing Management: A Strategic View of Industrial and Organizational Markets; Michael D. Hutt; 1998

Business Marketing Management: A Strategic View of Industrial and Organizational MarketsUpplaga 4

av Michael D. Hutt

  • Upplaga: 4e upplagan
  • Utgiven: 1998
  • ISBN: 9780030753848
  • Sidor: 749 st
  • Förlag: Dryden Press
  • Format: Häftad
  • Språk: Engelska

Om boken

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

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Mer om Business Marketing Management: A Strategic View of Industrial and Organizational Markets (1998)

1998 släpptes boken Business Marketing Management: A Strategic View of Industrial and Organizational Markets skriven av Michael D. Hutt. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 749 sidor. Förlaget bakom boken är Dryden Press.

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Referera till Business Marketing Management: A Strategic View of Industrial and Organizational Markets (Upplaga 4)

Harvard

Hutt, M. D. (1998). Business Marketing Management: A Strategic View of Industrial and Organizational Markets. 4:e uppl. Dryden Press.

Oxford

Hutt, Michael D., Business Marketing Management: A Strategic View of Industrial and Organizational Markets, 4 uppl. (Dryden Press, 1998).

APA

Hutt, M. D. (1998). Business Marketing Management: A Strategic View of Industrial and Organizational Markets (4:e uppl.). Dryden Press.

Vancouver

Hutt MD. Business Marketing Management: A Strategic View of Industrial and Organizational Markets. 4:e uppl. Dryden Press; 1998.

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