Begagnad
-42%
Begagnad
-42%
Business to business marketing : a value-driven approach
- Utgiven: 2010
- ISBN: 9780077121891
- Sidor: 400 st
- Förlag: Mc-Graw Hill Higher Education
- Format: Häftad
- Språk: Engelska
Om boken
Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasising the unique concepts and practices developed for this field.Wim G. Biemans draws from more than two decades’ experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Business to business marketing : a value-driven approach (2010)
2010 släpptes boken Business to business marketing : a value-driven approach skriven av Wim G. Biemans. Den är skriven på engelska och består av 400 sidor. Förlaget bakom boken är Mc-Graw Hill Higher Education.
Köp boken Business to business marketing : a value-driven approach på Studentapan och spara uppåt 42% jämfört med lägsta nypris hos bokhandeln.
Referera till Business to business marketing : a value-driven approach
Harvard
Biemans, W. G. (2010). Business to business marketing : a value-driven approach. Mc-Graw Hill Higher Education.
Oxford
Biemans, Wim G., Business to business marketing : a value-driven approach (Mc-Graw Hill Higher Education, 2010).
APA
Biemans, W. G. (2010). Business to business marketing : a value-driven approach. Mc-Graw Hill Higher Education.
Vancouver
Biemans WG. Business to business marketing : a value-driven approach. Mc-Graw Hill Higher Education; 2010.
