Business-to-business marketing : analysis and practice; Robert P. Vitale; 2011
Business-to-business marketing : analysis and practice; Robert P. Vitale; 2011

Business-to-business marketing : analysis and practiceUpplaga 1

av Robert P. Vitale

  • Upplaga: 1a upplagan
  • Utgiven: 2011
  • ISBN: 9780132479059
  • Sidor: 552 st
  • Förlag: Prentice Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

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Mer om Business-to-business marketing : analysis and practice (2011)

2011 släpptes boken Business-to-business marketing : analysis and practice skriven av Robert P. Vitale. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 552 sidor. Förlaget bakom boken är Prentice Hall som har sitt säte i Upper saddle river.

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Referera till Business-to-business marketing : analysis and practice (Upplaga 1)

Harvard

Vitale, R. P. (2011). Business-to-business marketing : analysis and practice. 1:a uppl. Prentice Hall.

Oxford

Vitale, Robert P., Business-to-business marketing : analysis and practice, 1 uppl. (Prentice Hall, 2011).

APA

Vitale, R. P. (2011). Business-to-business marketing : analysis and practice (1:a uppl.). Prentice Hall.

Vancouver

Vitale RP. Business-to-business marketing : analysis and practice. 1:a uppl. Prentice Hall; 2011.