Business to business marketing : analysis and practice in a dynamic environment
- Utgiven: 2001
- ISBN: 9780324072969
- Sidor: 534 st
- Förlag: South-Western ; London
- Språk: Engelska
Om boken
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Business to business marketing : analysis and practice in a dynamic environment (2001)
2001 släpptes boken Business to business marketing : analysis and practice in a dynamic environment skriven av Rob Vitale. Den är skriven på engelska och består av 534 sidor. Förlaget bakom boken är South-Western , London.
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Referera till Business to business marketing : analysis and practice in a dynamic environment
Harvard
Vitale, R. (2001). Business to business marketing : analysis and practice in a dynamic environment. South-Western ; London.
Oxford
Vitale, Rob, Business to business marketing : analysis and practice in a dynamic environment (South-Western ; London, 2001).
APA
Vitale, R. (2001). Business to business marketing : analysis and practice in a dynamic environment. South-Western ; London.
Vancouver
Vitale R. Business to business marketing : analysis and practice in a dynamic environment. South-Western ; London; 2001.
