Business-To-Business Marketing; Michel Daniel, Pete Naudé, Salle Robert, Valla Jean-Paul; 2002

Business-To-Business Marketing Upplaga 2

av Michel Daniel, Pete Naudé, Salle Robert, Valla Jean-Paul
This book is an adaptation of a successful French text, which is now into its second edition. The text is designed specifically for those students taking a Business-to-Business Marketing or Industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough knowledge of how business-to-business markets operate.

A major strength of this text is the European perspective it offers. It is an academically rigorous text with strong practical application, which have been tried in a variety of business settings.

The text stresses the diversity that is found in the Business-to-Business environment and provides useable frameworks for dealing with this diversity. The book provides a theorectically sound and managerially useful approach to managing in Business-to-Business markets.

Daniel Michel is a Professor of Marketing at EMLyon, France.

Peter Naudé is Professor of Marketing at the School of Management at the University of Bath.

Robert Salle is Director of Research at EMLyon, France.

Jean-Paul Valla is Development manager at ALGOE in Lyon as well as a Director of Research at EMLyon, France.
This book is an adaptation of a successful French text, which is now into its second edition. The text is designed specifically for those students taking a Business-to-Business Marketing or Industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough knowledge of how business-to-business markets operate.

A major strength of this text is the European perspective it offers. It is an academically rigorous text with strong practical application, which have been tried in a variety of business settings.

The text stresses the diversity that is found in the Business-to-Business environment and provides useable frameworks for dealing with this diversity. The book provides a theorectically sound and managerially useful approach to managing in Business-to-Business markets.

Daniel Michel is a Professor of Marketing at EMLyon, France.

Peter Naudé is Professor of Marketing at the School of Management at the University of Bath.

Robert Salle is Director of Research at EMLyon, France.

Jean-Paul Valla is Development manager at ALGOE in Lyon as well as a Director of Research at EMLyon, France.
Upplaga: 2a upplagan
Utgiven: 2002
ISBN: 9780333921951
Förlag: Palgrave Macmillan
Format: Häftad
Språk: Engelska
Sidor: 496 st
This book is an adaptation of a successful French text, which is now into its second edition. The text is designed specifically for those students taking a Business-to-Business Marketing or Industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough knowledge of how business-to-business markets operate.

A major strength of this text is the European perspective it offers. It is an academically rigorous text with strong practical application, which have been tried in a variety of business settings.

The text stresses the diversity that is found in the Business-to-Business environment and provides useable frameworks for dealing with this diversity. The book provides a theorectically sound and managerially useful approach to managing in Business-to-Business markets.

Daniel Michel is a Professor of Marketing at EMLyon, France.

Peter Naudé is Professor of Marketing at the School of Management at the University of Bath.

Robert Salle is Director of Research at EMLyon, France.

Jean-Paul Valla is Development manager at ALGOE in Lyon as well as a Director of Research at EMLyon, France.
This book is an adaptation of a successful French text, which is now into its second edition. The text is designed specifically for those students taking a Business-to-Business Marketing or Industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough knowledge of how business-to-business markets operate.

A major strength of this text is the European perspective it offers. It is an academically rigorous text with strong practical application, which have been tried in a variety of business settings.

The text stresses the diversity that is found in the Business-to-Business environment and provides useable frameworks for dealing with this diversity. The book provides a theorectically sound and managerially useful approach to managing in Business-to-Business markets.

Daniel Michel is a Professor of Marketing at EMLyon, France.

Peter Naudé is Professor of Marketing at the School of Management at the University of Bath.

Robert Salle is Director of Research at EMLyon, France.

Jean-Paul Valla is Development manager at ALGOE in Lyon as well as a Director of Research at EMLyon, France.
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Om Business-To-Business Marketing (2002)

I oktober 2002 släpptes boken Business-To-Business Marketing skriven av Michel Daniel, Pete Naudé, Salle Robert, Valla Jean-Paul. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 496 sidor djupgående information om övrigt. Förlaget bakom boken är Palgrave Macmillan som har sitt säte i London.

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